Make Your Expo Work for You…
Trade Show Tips: How to Generate Traffic

• People are drawn to “freebies.” This might be as simple as a dish of wrapped candies or as unique as a free trip to Europe.

• Try to stay away from discounts unless they are really meaningful.

• Door prizes are also a good way to generate traffic and gather names and addresses. (Ideas: dinner for two with movie passes, overnight stays, clocks, etc.)

• Attitude is everything! Be ready with a friendly voice, smiling face and “intro” as people approach your booth.

• Have a professional look appropriate to your business.

• Don’t sit behind your table! Stand up; greet your potential customers as they pass your booth, make eye contact. Give them a reason to stop and talk to you.

• Acknowledge your present customers, friends and neighbors, but don’t spend too much time chatting with them.

• Don’t overlook other exhibitors. They are also your potential customers.

• Don’t leave before the designated end of the show. It gives the impression you have nothing worthwhile to offer potential customers.